Phase 1 Perry overshares on social media about the high quality Cheese that goes into every pizza. Earl, Little Caesars customer service rep - "unapologizes" for Perry's enthusiasm and moves Perry to Sauce.
Phase 2 Chuck Perry now over shares about the high quality of the Sauce used at Little Caesars. Earl "half apologizes" and moves Perry to Dough.
Little Caesars - AMC's The Pitch
Digital + Social
Little Caesars asked for a digital campaign promoting the quality ingredients used to make their pizza. We created a fictional character named Chuck Perry (staring yours truly) who is an over zealous, pizza loving employee who can't contain his enthusiasm about the quality of Little Caesars pizza. But then he got a hold of the company's social media account and went a little overboard.
I was chosen as the actor and worked on the campaign. It was a really cool experience. Cameras followed us around for a week and made me feel like a star.