Phase 1 Perry overshares on social media about the high quality Cheese that goes into every pizza. Earl, Little Caesars customer service rep - "unapologizes" for Perry's enthusiasm and moves Perry to Sauce.
Phase 2 Chuck Perry now over shares about the high quality of the Sauce used at Little Caesars. Earl "half apologizes" and moves Perry to Dough.
Phase 3 Chuck Perry over shares yet again, this time about the high quality of Dough made fresh at Little Caesars. Finally, Earl has had enough and apologizes for Perry's actions by promoting him to head Social Media Manager of Little Caesars.
Phase 4 Perry fully embraces his new job and spreads the Quality message of Little Caesars ingredients throughout every social media platform at his disposal. And thus, Little Caesars gets the word out.
Little Caesars - AMC's The Pitch
Digital + Social
Little Caesars asked for a digital campaign promoting the quality ingredients used to make their pizza. We created a fictional character named Chuck Perry (staring yours truly) who is an over zealous, pizza loving employee who can't contain his enthusiasm about the quality of Little Caesars pizza. But then he got a hold of the company's social media account and went a little overboard.
I was chosen as the actor and worked on the campaign. It was a really cool experience. Cameras followed us around for a week and made me feel like a star.
