The client asked for :15 second spots...AFTER production. So we had to improvise and dig through some footage. Here's what we came up with.
Featuring John Brenkus from ESPN's Sports Science.
I had a sketchbook full of jokes. Ice Cube and Tiny (Deebo) were kind enough to read them after we finished capturing the script.
When presenting this spot to the visual effects designers, I described the mic as a hummingbird.
TV + RADIO + SWEEPS + EXPERIENTIAL
I spent 3 years developing the "Who's the Coldest?" campaign. Ice Cube thinks he's the coldest. Coors Light begs to differ.