Little Caesars - AMC's The Pitch
In 2013, my agency participated in the "hit" reality TV show - AMC's The Pitch. Cameras followed us around for a week and made me feel like a star. Little Caesars asked for a digital campaign promoting the quality ingredients used to make their pizza. We created a fictional character named Chuck Perry (aka Nate De León) an employee who went a little overboard with the company's social media account.
Chuck Perry overshares the high-quality cheese that goes into every pizza. Earl, Little Caesars customer service rep - "unapologizes" for Perry's enthusiasm.
Chuck Perry now overshares about the sauce used at Little Caesars. Earl "half apologizes" and moves Perry to work on dough.
Chuck Perry overshares yet again. Finally, Earl has had enough and apologizes for Perry's actions by promoting him to Social Media Manager of Little Caesars.
Chuck Perry fully embraces his new job and spreads the quality message of Little Caesars ingredients throughout every social media platform at his disposal.
