Coors Light partnered with Shazam to deliver neighborhood specific music playlists to NYC. The music lists updated every 15 minutes and you could download 10 songs at a time.
Coors Light - Refresh Your World
MOBILE MUSIC + OOH
The Rocky Mountains are far away from NYC. And our NYC target felt that Coors Light wasn't a relevant beer. So in such a large market, how do you become relevant?