Video Installation played to introduce the Chicago High School Basketball season. Location: St. Alfred's Nike Pop-Up Store in Wicker Park. "City of Win"
High School basketball posters given out to players and students at the start of the 2010 Chicago High School basketball season.
We held a photoshoot at each school to capture the essence of what High School basketball meant to that specific team.
After talking to countless coaches and students about what Chicago High School basketball means to them, we came to a conclusion.
In Chicago, it's all about winning.
Doing whatever it takes.
Making every effort to come out on the top.
Chicago is
THE CITY OF WIN.