People hate Hamm's for a lot of reasons. It's cheap. It's old. Whatever. So hate Hamm's if you want to hate Hamm's. But don't hate Hamm's for being Hamm's. Tagline: Don't Hate.
This was made in 2006 when Netflix was just movies. The media buy was specifically in the movie section of the newspaper. Again, very 2006. Pretty much everyone looks for movies online now.
Guys go great lengths for a Bud Light. Google Street View caught them in action. (This was done in 2007.)
Bud Light Golden Wheat was a beer in 2009. I wrote the tagline "Light Beer. Huge Flavor." We ran some TV but the non-traditional ideas were much better.
Bud Light Golden Wheat website. All alcoholic websites start with an age-gate to prove you're 21 years old. We decided to make it HUGE. To fill out your birthday you would need to scroll around the site.
My very first TV spot. It ran specifically during NBC's The Biggest Loser. Chew gum instead of eating.
Ads, ideas, old golf balls, hot sauce packets, dead batteries and much more!