How it works video.
Excerpt from the brand book. I tried to have as much fun teaching people, vendors and employees about the company.
Two-page spread in medical journals (B2B). Copy: Some things in life we can't control. Like shrinking hospital budgets, work hours that never seem to end, or even skyrocketing gas prices. With [Product X], our newest topical hemostatic dressing, you can stop the flow of blood so you can keep the flow in your hospital and Operating Room. For once you can say, "Stop the Bleeding" and gain the control you've been looking for.
Two-page spread in medical journals (B2B). Copy: We know how fragile life can be. Every surgery, whether it's a heart transplant or a simple procedure can be life threatening. And when it comes to hospital budgets and funding, every dollar is crucial. [Product X] is a new topical hemostatic dressing that stops the flow of blood so you can concentrate on what matters most - your patient. It's just another one of our innovations, made to help you do what you do best.
HOW IT WORKS VIDEO + BROCHURES + BRANDING + PRINT
GiveForward is the easiest way to help a loved one in need. It's like GoFundMe, except specifically for medical. I was hired as the sole copywriter to rebrand their website.
Baxter focuses on medical and surgical products.