Coors Light partnered with Shazam to deliver neighborhood specific music playlists to NYC. The music lists updated every 15 minutes and you could download 10 songs at a time.
Coors Light was born in the Rocky Mountains. But it lives...wherever it's sold. We took this literally and blanketed Brooklyn and other boroughs in NYC with this simple concept.
MOBILE MUSIC + OOH
The Rocky Mountains are far away from NYC. And our NYC target felt that Coors Light wasn't a relevant beer. So in such a large market, how do you become relevant?